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Effective conservation requires an informed, supportive and participatory public. Through conservation awareness we inform, promote debate, and inspire change. These are all essential steps to reversing threats to biodiversity.

In order to generate a lasting change of behavior in favor of conservation, we reach critical audiences, such as decision-makers, journalists and teachers, and develop an array of tools to implement effective communications and education strategies.

Designing a Communication Strategy: The 4-P Workshop
Participatory planning can greatly improve the results of conservation awareness programs. Since 1991, Conservation International and its partners have developed awareness campaigns in nearly 20 countries across the globe. CI has drawn on these experiences to devise a multi-stakeholder campaign planning methodology: the 4-P Workshop. In this creative process, stakeholders come together over a two-day period to analyze local conservation Problems, the potential Publics to target, the most appropriate Products - or communication tools - to reach each audience, and to develop a Plan for a campaign that takes into account the local context and resources. In this first volume of the Lessons from the Field series, conservation communicators can follow step-by-step instructions for conducting a 4-P Workshop and learn from on-the-ground case studies of how the methodology was used to build effective campaigns. Download the full publication (PDF, 4.3mb)

Kanuku, Mountains of Life
This 26-minute documentary focuses on the 300,000 square-kilometer Vilcabamba-Amboró Conservation Corridor, which stretches across Peru and Bolivia to cover 19 protected areas. The film highlights the international cooperation that has made the initiative a success. It also profiles some of the communities and individuals that are helping to protect the region and its globally-significant biodiversity. Read more

New CI DVD Series
CI’s Visual Resources department has created three new DVD compilations of some of our award-winning documentaries. First, the “CI Trilogy,” DVD will include the documentaries - Megadiversity (8 minutes, 1998), Hotspots (12 minutes, 2000), and Wilderness (11 minutes, 2003) - that tell the stories of the biologically-richest places on Earth, each in English, Spanish and Portuguese. In addition, the new “Tropical Andes” DVD is a compilation of three documentaries about the region, in two languages, English and Spanish: Return to Tambopata (28 minutes, 1996), Treasures Without Borders (26 minutes, 2004) and Chalalán (5 minutes, 2000). The latest of the series will be the “Madagascar” DVD, including Fanamby (28 minutes, 1993), Mikiaka Mananten, A Cry for Hope (14 minutes, 2003), and In Search of Daraina’s Gold (10 minutes, 2003), each in English, French, and Malagasy. Read more

Network of Communicators
At CI, communication is seen as a crucial tool for demonstrating that human societies are able to live harmoniously with nature. Most of the biodiversity projects and programs developed by the organization involve a comprehensive communication and education component. CI’s Network of Communicators and Educators was created as a forum for exchanging experiences, lessons learned, and tools for conservation awareness. Through an email discussion group and annual gatherings, such as the Global Communications Symposium, communicators and educators from CI and partner organizations can learn from each other’s work and, together, improve the ability to achieve conservation objectives. Today the Network represents a group of over 100 professionals working towards the conservation of biodiversity in 23 countries across the globe. For more information on the Network, contact .

Biodiversity Reporting Award
In 2005, the Biodiversity Reporting Award took place simultaneously in eight biodiversity-rich countries: Bolivia, Brazil, Colombia, Guyana, Ecuador, Madagascar, Peru and Venezuela. This year, 218 journalists from 107 media outlets submitted 376 articles, more than double the number of entries from the previous year. The first place winner from each country was invited to attend the International Media & Environment Summit in Malaysia. This Summit was organized by News World Nature, and took place in Kuching, Sarawak's capital, from November 30 to December 2, 2005. For more information on the BDRA, visit www.biodiversityreporting.org.

Resources and Links
CI Wide
Videos: Kanuku, Mountains of Life
Videos: Treasures Without Borders
Videos: Hotspots
Videos: Chalalán: The story of a dream
Videos: Say NO to Bushmeat
BDRA: Biodiversity Reporting Award web site
Frontlines: “Treasures Without Borders” reaches millions in Bolivia and Peru
Frontlines: Kanuku, Mountains of life Frontlines: CI mobilizes communities and presidents to preserve Andes treasure
Frontlines: Battling a lethal trade: CI-Ghana takes aim at bushmeat


© CI, Haroldo Castro
Performer in Mt. Hagen Highlands, Papua New Guinea

© CI, Haroldo Castro
Coron Island is one of 7,100 islands in the Philippines, the world's second largest archipelago.

© CI, Haroldo Castro
Lemurs, like this endangered black and white ruffed lemur (Varecia variegata), are found only in Madagascar.

© CI, Haroldo Castro
Bromeliads, like this one found in the Atlantic Forest Hotspots in Brazil, are common in the neotropics. Thousands of species have been described in the Bromeliaceae family.

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Photo credits for banner images: (Greater Flamingos © Tui De Roy/Minden Pictures); (Diagonal-banded Sweetlips © Fred Bavendam/Minden Pictures);
(Madagascar Aloe © Frans Lanting/Minden Pictures); (Hippo © Frans Lanting/Minden Pictures); (Hummingbird © Pete Oxford); (Malagasy Frog © Piotr Naskrecki/CI)