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Pride Campaign: Cape Floristic Region
Country: South Africa
Partner: Nelson Mandela Metropolitan Municipality
Campaign Manager: Clyde Scott
Project Area: Van der Klemp's Kloof, Port Elizabeth, South Africa, within the Grassy Mountains Fynbos Biome
Principal Threats: Threats include over-harvesting of plants, overgrazing, fire, development, poaching, and vandalism. Fueling these threats are the lack of awareness, lack of law enforcement, drought and poverty.
Project Goal: To conserve the plant and animal life of the northern areas of Port Elizabeth including the protected area - Van der Kemp's Kloof - today and for future generations
Flagship Species: The craneflower (Strelizia juncea)
Campaign Slogan: Discover the Power of our Flower
Notable Information from the Questionnaire Survey:
- The survey indicated that there are very low levels of knowledge among the general public for fines for the illegal collection of plants (which is between 500 and 1000 Rand.)
- Only 28.2% of those surveyed knew they lived near a protected area.
- By occupation, 91.76% of the unemployed (who make up 25.5% of the total interviewed) said they did not know the fine for the illegal collection of plants.
Campaign SMART Objectives:
- Objective 1: By December 2004, increase the number of general public who say they live near a protected area (the Van der Kemps Kloof) from 28.2% up to 54%
- Objective 2: By December 2004, increase the number of general public who say that the Van der Kemp’s Kloof is threatened from 68.3% up to 94%
- Objective 3: By December 2004, increase the number of general public who can correctly name the protected area (as Van der Kemps Kloof) from 24% up to 50%
- Objective 4: By December 2004, increase the number of general public who say they have heard of the craneflower from 34.7% up to 60%
- Objective 5: By December 2004, increase the number of general public who are able to correctly identify the craneflower from 35.1% up to 60%
- Objective 6: By December 2004, increase number of general public who know the craneflower is threatened from 25.27% up to 50%
- Objective 7: By December 2004, increase the number of unemployed respondents who can correctly name the fine for illegal plant collection (as between 500 and 1000 Rand) from 8.24% up to 35%
- Objective 8: By December 2004, increase the number of general public who know the endemic status of the craneflower from 15.4% up to 40%
- Objective 9: By December 2004, increase the number of general public who can name at least one threat to the target area, from 12.7% to 37%
- Objective 10: By December 2004, increase the number of general public who say they have heard about the craneflower in the past six months, from 33% to 60%
- Objective 11: By December 2004, reduce the total number of fires within the Van der Kemp’s Kloof, (counted in the previous 12 months) from 37 (counted in 2003) to 0
- Objective 12: By June 2005, involve the appropriate conservation agencies in the formal declaration of the Vander Kemp’s Kloof as a nature reserve
- Objective 13: By December 2004, establish a community operated indigenous plant nursery, thus promoting job opportunities and an example of sustainable development for community members
Highlights from the Results (based on pre- and post-campaign surveys):
- 70% (up from 24%) of the general public correctly named the protected area as Van derKemps Kloof and 80% (up from 35%) correctly identified the craneflower.
- 62% (up from 15%) of surveyed community members are now aware of the endemic status of the craneflower.
- A community-operated indigenous plant nursery was created, providing job opportunities and a living example of sustainable development for community members. Currently, 10,000 seeds have been collected and are ready to be planted.
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© Hal Brindley
Pride Campaign Manager Clyde Scott alongside a craneflower, the flagship species for his campaign in the Cape Floristic Region hotspot.
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