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Pride Campaign: Sundaland

Country: Indonesia

Partner: Conservation International

Campaign Manager: Rully Prayoga

Project Area: Siberut Island

Principal Threats: Logging, hunting, drought, habitat fragmentation

Campaign Goal: To conserve the forest, water and wildlife resources of southern Siberut for future generations

Flagship Species: Kloss’ gibbon (Hylobates klossii)

Proposed Campaign SMART Objectives:
  • Objective 1: By June 2006, there will be a measurable reduction in the number of clans in Southern Siberut agreeing to sell their land, and an increase in those who refuse to
  • Objective 2: By June 2006, communities across southern Siberut will be made aware of the ecological services provided by the forest (including watershed), the impact of logging, sustainable resources alternatives, endemic species, rules and regulation, and concession obligations
  • Objective 3: By June 2006, communities across southern Siberut will understand the existence and importance of the national park, that the sale of timber from it is illegal, and 70% will be able to name the park (up from 10.9% in the pre-project survey). Greater involvement of Mentawaians will be encouraged in the park's protection and management
  • Objective 4: By April 2005, in the post questionnaire project survey, community members will name influencers trained by the project as having had a positive influence on their attitude toward environmental issues
  • Objective 5: At least one project trained influencer remains positively involved in promoting conservation issues throughout the “follow up” stage of the campaign
  • Objective 6: By the end of the project, Siberut-specific environmental issues will be taught and include in the “curriculum” in all schools in the target area
  • Objective 7: By the end of the project, two environmental clubs will be established – one for junior schools and one for high schools - the junior environmental club will have at least total 1000 members; the senior high schools environmental club will have at least 50 members
  • Objective 8: By June 2006, children across southern Siberut will be made aware of the ecological services provided by the forest (including watershed), the impact of logging, endemic species, rules and regulation, and the existence and value of the national park
  • Objective 9: By the end of the project, Siberut-specific environmental issues will be included in religious sermon given in churches and mosque
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© Philip Lahui
Rully Prayoga leads this campaign on Siberut Island to conserve the island's forest, water and wildlife for future generations.



Index to CEPF-supported Pride campaigns

Related stories:
- November 2004, In Focus: Marketing Social Change
- August 2003, In Focus: Students Get Off to Strong Start for Conservation Education



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Photo credits for banner images: (Frog) © CI, Haroldo Castro; (Chameleon) © CI, Russell A. Mittermeier