CONSUMER'S CHOICE COUNCIL Our partnership with the Consumer's Choice Council is focused on encouraging best practices for coffee cultivation methods The Consumer's Choice Council played a coordinating role, along with CI, the Rainforest Alliance and the Smithsonian Migratory Bird Center in the production of the Conservation Principles for Coffee Production. The Principles formed a basis for the Starbucks Green Coffee Purchasing Guidelines and Preferred Supplier Pilot Program announced in 2001(Relaunched as the C.A.F.E. (Coffee and Farmer Equity) Practices program in 2004). more