Conservation International contact us | site map | search    
The Center for Environmental Leadership in Business
enewsletter | news & features | publications & resources    
Press Relases April 15, 2002

Conservation International and McDonald's Launch Sustainable Agriculture Initiative

A joint initiative of McDonald's Corporation and the Center for Environmental Leadership in Business at Conservation International

McDonald's Corporation and Conservation International share a history of working together to improve the environment in which we live. Our past joint initiatives include a five-year sustainable agriculture project, AMISCONDE, in Costa Rica and Panama and an educational Happy Meal premium entitled, Discover the Rain Forest. Our current efforts focus on integrating conservation and sustainable agriculture into McDonald's global food supply chain.

Partnership Mission

To support McDonald's sustainability vision and achieve conservation benefits by developing and demonstrating ways to incorporate sustainability and conservation criteria into McDonald's food supply chain in an economically achievable way.


Our partnership is currently focusing on four key areas:

  1. Assessment of McDonald's Food Purchases and Associated Environmental Impacts: Development of an internal assessment which provides an overview of McDonald's key commodities and their environmental impacts. This assessment enables the partnership to set priorities for subsequent work.

  2. Conservation and Sustainable Agriculture Guidelines for Food Sourcing: Establishment of guidelines that express preference for food product purchasing that integrate principles of sustainable agriculture and conservation to ensure a net benefit for people, the environment, and the economy.

  3. Fish Production and Conservation Project: Assessment of current fishing practices to identify actions that will help McDonald's suppliers and the industry protect and enhance marine biodiversity. The project will include recommendations for purchasing guidelines.

  4. Supplier Sustainability Measurement System: Development of a software-based tool, utilizing the Conservation and Sustainable Agriculture Guidelines, that enables suppliers to integrate recommended practices into their business and to establish their baseline performance for subsequent progress evaluation. This system will allow McDonald's to measure and report the company's progress towards integrating sustainability throughout its business.

McDonald's and Conservation International are pleased to continue their long-term partnership, and our intent is to allow this current work to be the basis of future collaboration.

Jason Anderson


Conservation International’s Center for Environmental Leadership in Business (CELB) provides a new forum for collaboration between the private sector and the environmental community. Created in partnership with Conservation International (CI) and the Ford Motor Company, CELB operates as a division of CI and is governed by a distinct executive board of leaders from the business and environmental communities-engaging the private sector worldwide in creating solutions to critical global environmental problems in which industry plays a defining role. For further information about CELB, please visit


Katrin Olson
[email protected]

Conservation International - McDonald's Timeline

 Photo credits for banner image: (Zebras in Botswana) © CI, Chris Brooks