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  Executive Board
  Advisory Committee
Toby Janson-Smith
Senior Director, Forest Carbon Markets
Based in San Francisco, CA

University of London: BS, Architecture
University of Michigan: MBA

Toby currently leads Conservation International’s Forest Carbon Markets program, which develops standards, shapes policies and secures major investment deals that support multiple-benefit forest carbon projects. In this role, Toby recently managed the development of the forestry rules for the new Voluntary Carbon Standard, the world’s leading carbon accounting standard for the voluntary market. He also co-edited the book “Climate Change and Forests – Emerging Policy and Market Opportunities” published in July 2008 by the Brookings Institute and Royal Institute of International Affairs.

Toby has spent the last decade working to create robust, large-scale markets for the climate services generated by forest conservation and restoration projects.

Toby previously directed the Climate, Community & Biodiversity Alliance (CCBA) – an international partnership between corporations, NGOs and research institutes promoting the development of forestry projects that simultaneously conserve biodiversity, foster sustainable livelihoods and mitigate climate change. In 2005, the CCBA published the first set of international standards for designing and evaluating such projects, now being used by more than 100 projects around the world.

Toby has consulted to a number of NGOs and companies on carbon forestry issues, including: The Nature Conservancy, Union of Concerned Scientists, California Climate Action Registry, Ecosystem Marketplace and Pacific Forest Trust. Toby also co-founded the World Resources Institute’s venture based on the business plan he wrote.

Prior to finding his passion for bringing together markets, biodiversity conservation and climate protection, Toby had a successful career in the private sector in sales, marketing and business development, most recently as marketing manager for Silicon Graphics computer systems.

Toby is an avid traveler, and spent a total of three years backpacking around 50 countries on a shoestring, including a large number of the biodiversity hotspot and wilderness areas. He lives in San Francisco with his wife, Kim, and his two sons, Darwin and Oliver.


 Photo credits for banner image: (Zebras in Botswana) © CI, Chris Brooks